[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hoshi.cz\/swot-analyza\/#Article","mainEntityOfPage":"https:\/\/www.hoshi.cz\/swot-analyza\/","headline":"SWOT anal\u00fdza","name":"SWOT anal\u00fdza","description":"Tam kde chce \u010dlov\u011bk produkovat n\u011bjakou \u010dinnost, tam se mus\u00ed neust\u00e1le analyzovat. SWOT anal\u00fdza je jednou z mo\u017enost\u00ed, jak si v podstat\u011b snadno zanalyzovat svou situaci a pokud nejsme velik\u00e1 firma zvl\u00e1dne to ka\u017ed\u00fd i bez extern\u00ed agentury, a\u010dkoli lze... <a class=\"more-link\" href=\"https:\/\/www.hoshi.cz\/swot-analyza\/\">Pokra\u010dovat ve \u010dten\u00ed &rarr;<\/a>","datePublished":"2023-05-30","dateModified":"2023-05-30","author":{"@type":"Person","@id":"https:\/\/www.hoshi.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.hoshi.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hoshi.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hoshi.cz\/wp-content\/uploads\/img_a297330_w2072_t1507821975.jpg","url":"https:\/\/www.hoshi.cz\/wp-content\/uploads\/img_a297330_w2072_t1507821975.jpg","height":0,"width":0},"url":"https:\/\/www.hoshi.cz\/swot-analyza\/","wordCount":482,"articleBody":"Tam kde chce \u010dlov\u011bk produkovat n\u011bjakou \u010dinnost, tam se mus\u00ed neust\u00e1le analyzovat. SWOT anal\u00fdza je jednou z mo\u017enost\u00ed, jak si v podstat\u011b snadno zanalyzovat svou situaci a pokud nejsme velik\u00e1 firma zvl\u00e1dne to ka\u017ed\u00fd i bez extern\u00ed agentury, a\u010dkoli lze p\u0159edpokl\u00e1dat, \u017ee v\u00fdsledek nebude samoz\u0159ejm\u011b tak komplexn\u00ed.&#13; V t\u00e9to technice analyzujeme sv\u00e9 prost\u0159ed\u00ed. Celou situaci si rozd\u011bl\u00edme na na\u0161e siln\u00e9 a slab\u00e9 str\u00e1nky a p\u0159\u00edle\u017eitosti a hrozby.&#13; &#13; Siln\u00e9 a slab\u00e9 str\u00e1nky:&#13; &#8211; Vych\u00e1zej\u00ed z pr\u016fzkumu na\u0161eho vnit\u0159n\u00edho prost\u0159ed\u00ed. Je to n\u011bco, co bychom m\u011bli d\u016fkladn\u011b zn\u00e1t a pokud nezn\u00e1me je z\u00e1va\u017en\u00e1 chyba v \u0159\u00edzen\u00ed podniku.&#13; &#8211; V tomto vyhodnocov\u00e1n\u00ed shrneme klady a z\u00e1pory sv\u00e9 firmy ve v\u0161ech funk\u010dn\u00edch oblastech, po\u010d\u00ednaje marketingem, kter\u00fd by m\u011bl b\u00fdt v\u0161em nad\u0159azen\u00fd. V\u00fdzkum a v\u00fdvoj, v\u00fdroba financov\u00e1n\u00ed a v\u0161echny dal\u0161\u00ed oblasti na\u0161eho podniku, to v\u0161echno mus\u00edme zv\u00e1\u017eit a naj\u00edt v tom, v \u010dem jsme dob\u0159e a kde n\u00e1m to pokulh\u00e1v\u00e1.&#13; &#13; P\u0159\u00edle\u017eitosti a hrozby:&#13; &#8211; Zde se zam\u011b\u0159\u00edme na okol\u00ed sv\u00e9ho podniku, to je bez v\u011bt\u0161\u00edho pr\u016fzkumu trhu v\u011bt\u0161inou obt\u00ed\u017en\u00e9, ale umo\u017e\u0148uje to nast\u00ednit alespo\u0148 z\u00e1klady a ty d\u016fle\u017eit\u00e9 a viditeln\u00e9 v\u011bci.&#13; &#8211; Zam\u011b\u0159uji se na makroprost\u0159ed\u00ed, trh a samoz\u0159ejm\u011b na konkuren\u010dn\u00ed prost\u0159ed\u00ed, kter\u00e9 n\u00e1s v\u011bt\u0161inou zaj\u00edm\u00e1 i u slab\u00fdch a siln\u00fdch str\u00e1nek, jeliko\u017e je d\u016fle\u017eit\u00e9 uv\u011bdomit si v \u010dem jsme lep\u0161\u00ed ne\u017e ostatn\u00ed a v \u010dem z nimi zaost\u00e1v\u00e1me.&#13; &#13; C\u00edle vych\u00e1zej\u00edc\u00ed ze SWOT anal\u00fdzy&#13; Pokud si \u0159\u00e1dn\u011b a pe\u010dliv\u011b vytvo\u0159\u00edme odpov\u011bdi do p\u0159ehledn\u00e9 tabulky, d\u011bl\u00e1v\u00e1 se to tak, \u017ee se pap\u00edr rozd\u011bl\u00ed na \u010dtvrtiny, z\u00edsk\u00e1me pom\u011brn\u011b jasn\u00fd a z\u0159eteln\u00fd v\u00fdsledek o tom, jak si stoj\u00edme. Tento v\u00fdsledek bychom m\u011bli vz\u00edt a vytvo\u0159it z n\u011bj c\u00edle, ale takov\u00e9, kter\u00e9 jsou ve shod\u011b s viz\u00ed a reaguj\u00ed na v\u00fdsledky SWOT anal\u00fdzy.&#13; &#13; V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b bychom m\u011bli podporovat na\u0161e siln\u00e9 str\u00e1nky, aby st\u00e1le z\u016fstali siln\u00e9 a minimalizovat hrozby. P\u0159\u00edle\u017eitosti jsou pak od toho, aby se vhodn\u011b vyu\u017eily a slab\u00e9 str\u00e1nky, aby se hl\u00eddali, nebo p\u0159em\u011bnili na siln\u00e9.&#13; M\u016f\u017eete tak zachyt\u00e1vat v\u00fdvojov\u00e9 trendy a vyu\u017e\u00edt je ve sv\u016fj prosp\u011bch, stejn\u011b jako zam\u011b\u0159it se na sv\u00e9 slab\u00e9 str\u00e1nky a hrozby, kter\u00e9 v\u00e1s ohro\u017euj\u00ed a zamezit jim d\u0159\u00edve, ne\u017e v\u00e1m u\u0161kod\u00ed&#13;                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (14 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"SWOT anal\u00fdza","item":"https:\/\/www.hoshi.cz\/swot-analyza\/#breadcrumbitem"}]}]